The Steelers
Officially Unsponsored
Brand
ProjectOfficially Unsponsored
Date
Jun 2026
Description
The Steelers present Officially Unsponsored, a project highlighting the intensity and commitment of their wheelchair rugby team. Moving between high-speed indoor court competition and candid studio interviews, the film captures the competitive reality of elite athletes through dynamic angles and a cinematic approach. The project leans into a clean, live-action technique, juxtaposing fast-paced gameplay with portraits that frame the players' individual stories. Developed by Ogilvy Australia, the narrative emphasizes the team's presence and identity as they compete in specialised sports wheelchairs.
Style
Vertical, Action, Cinematic, Clean
Industries
Outdoor & Adventure Sports
Context
Brand Film / Corporate Video
Associated creatives
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