The New Zealand Herpes Foundation

Herpes Outro

Brand

Date

Jan 2025

Description

The New Zealand Herpes Foundation introduces Herpes Outro, a public awareness campaign designed to address misconceptions through a cinematic lens. Set within a classroom environment, the film features Sir Graham Henry, utilizing retro visual motifs and analogue film aesthetics to bridge the gap between contemporary messaging and historical perspective. The production, led by agency Motion Sickness with production support from FINCH, integrates vintage archival footage to contextualize its narrative. The project is supported by expertise from TRA for consultancy and Big Pop Studios for music and sound, creating a distinct live-action execution for a non-profit initiative.

Style

Horizontal, Cinematic, Retro

Techniques

Analogue / film

Industries

Public Awareness

Color

Espresso

Mustard

Background

Library

Context