The New York Times: The Truth Is Worth It
Brand
Date
Apr 2023
Description
The New York Times campaign 'The Truth Is Worth It' spotlights the rigorous investigative journalism process through a documentary-style lens. The project captures the methodical analysis of archival documents, tax records, and historical footage to illustrate the depth of reporting required for high-stakes media. Produced by Furlined with creative development from Droga5 New York, the visual narrative utilizes cinematic typography and desaturated color palettes. The work leans into a deliberate, analytical pace, emphasizing live-action technique to ground the investigative storytelling.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Slow motion
Industries
Context
Brand Film / Corporate Video
Associated creatives
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