The New York Times
NYT Family Subscription: Sports Journalism
Brand
Date
Nov 2025
Description
The New York Times highlights its family subscription offering in this digital media campaign, focusing on the accessibility of sports journalism, games, and news reporting. The spot follows Eli Manning as he navigates the perks of sharing a subscription within a household. Crafted by Zulu Alpha Kilo NY, the work utilizes live-action techniques to build an authentic, conversational narrative. Production was managed by SMUGGLER, with post-production and VFX contributions from Boncich Design Inc and Carbon, while Sound Lounge handled the audio production.
Style
Horizontal, Commercial
Industries
Digital Media & Publishers
Color
Navy
Beige
Background
Living Room
Context
TVC / TV Commercial
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