The Leukemia & Lymphoma Society
Beating Cancer Is In Our Blood
Date
Mar 2026
Description
This campaign for The Leukemia & Lymphoma Society, titled 'Beating Cancer Is In Our Blood,' utilizes live-action technique to contrast the realities of medical treatment with the strength found in physical training. The narrative moves between a subdued, clinical environment and an energetic gym, using cinematic lighting to signal a shift in focus from vulnerability to resilience. Developed by OBERLAND, the film channels the emotional and physical intensity of the recovery process through dynamic editing and action-oriented framing.
Style
Horizontal, Action, Cinematic
Industries
Public Awareness
Color
Charcoal
Jet Black
Background
Medical Clinic
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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