The Kooples
The Kooples Pre-Fall 2025 Collection
Brand
Date
Jul 2025
Description
The Kooples showcases its Pre-Fall 2025 collection through a clean, monochromatic editorial campaign. The series, captured by photographer Maxime Froge, leans into a contemporary commercial aesthetic defined by its candid approach to portraiture. Art direction and styling by Marianne Krauss place models Izzy Hawken and Silas de Maat in an urban setting, emphasizing the textures of the collection against a stark building exterior. Casting by Julia Llado rounds out the production, which utilizes natural light and an analogue-inspired grade to ground the fashion imagery in a classic, high-contrast look.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black
Medium Grey
Pure White
Background
Street
Context
Advertising Campaign
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