The Kooples: The Kooples Pre-Fall 2025 Collection
Brand
Date
Jul 2025
Description
The Kooples showcases its Pre-Fall 2025 collection through a campaign that channels a candid, street-level energy. Featuring models Izzy Hawken and Silas de Maat, the visuals lean into a raw, contemporary aesthetic. Photographer Maxime Froge captures the pair in an urban setting, supported by the art direction and styling of Marianne Krauss. The work utilizes monochrome grading and natural light to emphasize the structural details of the outerwear and tailoring. Julia Llado handled the casting for this fashion campaign, which balances a clean editorial approach with the grain and texture of analogue film.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
Color
Jet Black
Medium Grey
Pure White
Background
Street
Context
Advertising Campaign
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