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Black and white fashion campaign image of a man and woman walking together on an urban sidewalk.
Black and white fashion campaign image of a man and woman walking together on an urban sidewalk.

The Kooples The Kooples Pre-Fall 2025 Collection 2025

About

The Kooples showcases its Pre-Fall 2025 collection through a campaign that channels a candid, street-level energy. Featuring models Izzy Hawken and Silas de Maat, the visuals lean into a raw, contemporary aesthetic. Photographer Maxime Froge captures the pair in an urban setting, supported by the art direction and styling of Marianne Krauss. The work utilizes monochrome grading and natural light to emphasize the structural details of the outerwear and tailoring. Julia Llado handled the casting for this fashion campaign, which balances a clean editorial approach with the grain and texture of analogue film.

Brand

The Kooples

Credits

Maxime Froge
Photographer
Marianne Krauss
Fashion Editor/Stylist
Marianne Krauss
Art Director
Julia Llado
Casting Director
Izzy Hawken
Model

Industries

Luxury Fashion Houses

Styles

EditorialVerticalMonochromeClean

Techniques

Analogue / filmNatural light
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