The Kooples

Feb 2026

The Kooples presents Saint Valentin, a fashion campaign defined by a contemporary editorial mood. The imagery spans outdoor settings, from paved street-level backdrops to high-rise rooftops overlooking an urban skyline. Photographer Vitali Gelwich captures the collection through a combination of analogue film techniques and natural light, while fashion direction by Victoire Simonney emphasizes the brand's signature leather jackets, denim, and structured handbags. Model Gal Dahan features prominently throughout the series, which utilizes both crisp flash-lit portraiture and candid, vertical-framed compositions.

Editorial, Vertical, Clean

Natural light, Analogue / film

Luxury Fashion Houses

Advertising Campaign