The Honey Baked Ham Company® Slide Into Gameday 2026

About

The Honey Baked Ham Company presents 'Slide Into Gameday,' a commercial spot highlighting the brand’s offerings for casual social gatherings. The production leans into a domestic setting, capturing the preparation and presentation of sliders. The film utilizes a clean, live-action technique to showcase the product. With warm natural lighting throughout the kitchen, the edit prioritizes close-up shots of the ham, cheese, and pickle ingredients on toasted buns. Creative direction was led by BBDO Atlanta, with production handled by William McVay.