The Honey Baked Ham Company®

Mar 2026

The Honey Baked Ham Company highlights seasonal hosting in their recent commercial campaign, Slide Into Gameday. The spot focuses on the preparation and serving of ham sliders within a residential kitchen setting, emphasizing the product's role in social gatherings. Featuring production work by William McVay and creative direction from the team at BBDO Atlanta, the execution leans into a clean, domestic aesthetic. The film utilizes a live-action technique to capture the kitchen environment, complemented by warm natural lighting that highlights the product detail. Close-up shots throughout the edit document the assembly of the sliders, framing the preparation process with a cinematic approach.

Vertical, Cinematic, Warm, Clean

CPG / Packaged Food

Kitchen

TVC / TV Commercial