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The Honey Baked Ham Co.

Before The Meal
Date

Apr 2026

Description

The Honey Baked Ham Co. presents Before The Meal, a commercial campaign centered on the preparation and sharing of seasonal dining staples. Shot in a warm, domestic kitchen environment, the piece leans into a live-action technique to capture a holiday family gathering. Employing soft interior lighting and natural light to establish a cozy atmosphere, the project highlights the preparation of glazed ham alongside traditional side dishes. Production for the campaign was led by William McVay.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

CPG / Packaged Food

Color
Forest Green
Beige
Rust
Background

Living Room

Context

TVC / TV Commercial

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