The CubeHouse
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2024
Description
The CubeHouse brand identity project establishes a minimalist visual language across digital and physical touchpoints. The system utilizes kinetic typography, structured motion graphics, and a distinct color palette to unify architectural presentations with corporate design standards. Developed by Jetway, the project incorporates logo concepts by Jochem Studio and motion work from Rick Böing. The identity manifests through varied mediums, ranging from detailed print guidelines and advertising posters to web interfaces and dynamic screen animations. The execution leans into clean geometric forms and sharp contrast, effectively pairing modern branding with urban architectural contexts.
Style
Horizontal, Commercial, Clean
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