The brand identity for The CubeHouse establishes a comprehensive visual language spanning digital interfaces, print collateral, and large-scale environmental signage. Developed through a collaborative effort involving Jetway, Jochem Studio, and Stuurmen, the system utilizes kinetic typography and structured geometric patterns to articulate modern architectural concepts. Motion graphics by Rick Böing and Jetway further extend the identity into dynamic spaces, employing a sharp, minimalist aesthetic. Key applications include site hoardings, brand guidelines, and environmental displays that contrast contemporary graphic elements against varied urban textures. Photography by Milan Hofmans captures these physical assets in natural light, emphasizing clean lines and spatial composition. The project integrates clean motion graphics and minimalist design techniques across a diverse range of corporate and commercial formats.
