The Contented Copywriter
Brand Identity
Sep 2024
The brand identity for The Contented Copywriter, operating under the Wonderthink banner, establishes a cohesive visual language built on whimsical, hand-drawn vector illustrations and crisp typography. The system integrates playful line art—featuring figures, birds, and abstract motifs—across a diverse suite of assets, ranging from corporate stationery and signage to outdoor billboard displays and digital interfaces. The project utilizes a vibrant color palette of deep blue, burnt orange, and red to ground the brand’s storytelling focus. Graphic design work by Elizaveta Pogossov and Belinda Hubball, paired with illustration and animation by Elin Matilda Andersson, creates a consistent aesthetic that transitions from static print collateral to motion graphics. Web integration, handled by Tim Ruxton and We Love Digital, extends this identity into a modern, minimalist digital environment.
Horizontal, Clean, Commercial
