The Contented Copywriter: Brand Identity

Sep 2024

The brand identity for The Contented Copywriter (also known as Wonderthink) establishes a cohesive visual language centered on whimsical, hand-drawn vector illustrations and bold typography. The project spans a wide array of touchpoints, from environmental advertising and outdoor billboards to stationery and digital interfaces. The creative direction relies on a minimalist aesthetic, utilizing a vibrant palette of deep blues, oranges, and soft purples to anchor the playful line-art. Graphic design contributions from Elizaveta Pogossov and Belinda Hubball, paired with illustrations and animation by Elin Matilda Andersson, build a narrative-driven system. Technical execution is further supported by website UX and design development from Tim Ruxton and a build by We Love Digital, ensuring consistency across both physical assets and the brand's online presence.

Horizontal, Clean, Commercial