The Coffee Run

Oct 2023

The Coffee Run brand identity project, developed by Dum Dum Studio, establishes a cohesive visual language centered on a minimalist, monochrome aesthetic. The work features custom typography and whimsical illustrative assets, including a signature running coffee mug motif, across both digital and physical touchpoints. The project integrates these graphic branding elements into a broader merchandise collection, featuring apparel applications and sticker sets. The identity relies on clean lines and distinct vector graphics to maintain consistency across motion graphics, print layouts, and digital media.

Horizontal, Commercial

Typography, Vector

Advertising Campaign