The Coffee Run

Oct 2023

The Coffee Run brand identity project, developed by Dum Dum Studio, establishes a cohesive visual language centered on minimalist graphic design and custom typography. The work leverages a monochrome palette and vector illustrations, including a recurring motif of a running coffee mug, to anchor the brand across print and digital media. Applying motion graphics and clean typographic treatments, the studio creates a versatile system of wordmarks, badge designs, and experimental letterforms. The identity extends into merchandise, with a t-shirt collection featuring structured layouts and photographic motifs. This graphic project integrates live-action elements with stylized vector art to maintain a consistent aesthetic across all collateral.

Horizontal, Commercial

Typography, Vector

Advertising Campaign