The Coffee Run: Brand Identity
Brand
Date
Oct 2023
Description
The Coffee Run brand identity project, developed by Dum Dum Studio, centers on a minimalist aesthetic that bridges athletic energy with coffee culture. The visual language utilises a high-contrast monochrome palette, applying vector-based graphic design and custom typography across both digital and print applications. The system integrates playful illustrative elements—specifically a running coffee mug motif—with clean, structured typographic layouts. Beyond logo development, the identity extends to a cohesive apparel collection and a series of motion graphics, ensuring the brand maintains a consistent, fluid appearance through both static and animated executions.
Style
Horizontal, Commercial
Techniques
Typography, Vector
Color
Pure White
Context
Advertising Campaign
Associated creatives
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