The British & International Franchise Exhibition: Olympia
Date
Feb 2025
Description
The British & International Franchise Exhibition returns to Olympia, supported by a creative animated campaign produced by AdSmart from Sky. The project leverages a minimalist aesthetic, utilizing clean vector lines and flat pastel tones to communicate the event's business-focused landscape. The commercial spot features a playful, illustrative narrative centered on two figures navigating a coffee shop setting. Throughout the animation, a series of lifestyle and business icons are integrated into the frame, providing visual context for the exhibition's offerings.
Style
Horizontal, Commercial, playful, Minimalist
Techniques
Animation
Industries
Color
Sky Blue
Golden Yellow
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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