The Ad Council
Community Safety
Jul 2026
The Ad Council’s Community Safety campaign delivers a public awareness project focused on the critical role of violence intervention specialists. The narrative centers on personal resilience and community-based support systems, drawing viewers into real stories of transformation through a grounded, human-centric lens. Produced with a cinematic narrative approach, the film utilizes live-action techniques and horizontal framing. The perspective shifts from the intimate POV of a hospital setting to direct-to-camera testimonials from specialists in urban environments, maintaining a consistent focus on natural lighting and authentic community interaction. The project was developed in partnership with Translation.
Horizontal, Cinematic
Public Awareness
Hotel Room
Advertising Campaign, Brand Film / Corporate Video
