The Ad Council: Community Safety
Brand
Date
Jul 2026
Description
The Ad Council’s Community Safety campaign centres on a series of narrative stories focused on violence intervention and community support systems. The campaign utilizes a cinematic, live-action approach to capture personal accounts of resilience and local safety efforts. Produced with creative direction by the agency Translation, the PSA features a sequence of perspectives, moving from a medical setting to urban street environments. The horizontal video content relies on natural lighting to ground the storytelling in relatable community contexts.
Style
Horizontal, Cinematic
Industries
Public Awareness
Color
Jet Black
Navy
Background
Hotel Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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