TfL

Feb 2025

TfL explores the intersection of transport and public experience in the 'Fabric of London' commercial. This campaign integrates live-action footage with immersive digital graphics, utilizing vibrant, saturated color palettes to highlight London's transit culture. The film showcases visitors engaging with a large-scale exhibition space featuring digital display walls and dynamic geometric projections. Developed by VCCP and Bernadette, the project incorporates VFX and visual effects to animate transport silhouettes and abstract patterns. The production is further supported by animation from Everyone Agency, sound design by DLMDD and Girl & Bear Studios, and post-production work by We Are Father.

Vertical, Commercial, Saturated, Neon

VFX / visual effects

Virtual Production Background

Advertising Campaign