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TfL: Fabric of London

Brand
TfL
Date

Feb 2025

Description

TfL explores the intersection of movement and public space in the 'Fabric of London' campaign. Developed alongside creative partners VCCP and Bernadette, the project centers on an immersive exhibition that translates the city’s transport identity into a high-energy digital experience. The production bridges live-action footage with intricate VFX to present a series of vibrant, abstract sequences. Large-scale projection surfaces highlight geometric motifs and silhouettes, utilizing a saturated color palette to animate the exhibition environment. Media planning for the campaign was handled by Wavemaker UK, with Everyone Agency contributing animation and We Are Father managing post-production and visual effects.

Style

Vertical, Commercial, Saturated, Neon

Techniques

VFX / visual effects

Color
Royal Blue
Scarlet
Pure White
Background

Virtual Production Background

Context

Advertising Campaign

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