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Google: Text It Like You Talk It

Brand
Date

Oct 2026

Description

Google’s Text It Like You Talk It campaign highlights the expressive nature of modern digital communication. The animated video centers on dynamic, illustrated mouth shapes that morph against a clean white backdrop, illustrating the nuances of tone and punctuation in messaging. The project leans into bold graphic design and playful motion graphics to animate typography and speech. The visual execution utilizes diverse artistic styles and vibrant color palettes, developed by creative leads including Rob Barbato and Jennie Armon, with design by Chris Nungary. Sound and music, handled by Squeak E Clean Studios, provide the auditory framework for the visual character animation.

Style

Horizontal, Commercial, Graphic

Techniques

Animation, Motion Graphics

Industries

Apps & Digital Platforms

Background

White Seamless

Context

TVC / TV Commercial

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