Test Shoot: Web & Social for GLOWNY
Brand
Date
Oct 2025
Description
Glowny presents a versatile web and social campaign featuring model Kyla Malloy and captured by photographer Tarik Atallah. The series spans both commercial portraits and editorial lifestyle imagery, highlighting the brand's latest apparel range. Utilizing soft, natural light, the campaign leans into a clean, minimalist aesthetic. The visuals feature a neutral palette set against architectural wood-paneled backdrops and understated interiors, emphasizing the textures of knitwear and ribbed fabrics with a subtle Y2K influence.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
Context
Social Media / Short Form Video
Associated creatives
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