Test Shoot
Web & Social for GLOWNY
Brand
ProjectWeb & Social for GLOWNY
Date
Oct 2025
Description
GLOWNY presents a fashion campaign for web and social media, featuring model Kyla Malloy and captured by photographer Tarik Atallah. The imagery centers on high street fashion silhouettes, utilizing a mix of vertical and horizontal compositions to showcase relaxed knitwear and leisure pieces. The project channels a minimalist aesthetic, leaning into soft natural light to emphasize fabric textures and warm interior settings. Featuring clean, editorial styling with subtle Y2K-inspired accessories, the campaign focuses on a neutral color palette against architectural wooden backdrops.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
High Street Fashion
Context
Social Media / Short Form Video
Associated creatives
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