Back Off Radio
ProjectBack Off Radio
Date
May 2026
Description
Back Off Radio is a documentary-style safety awareness project focusing on the hazards of tailgating and reckless driving within the automotive sector. The campaign combines archival dashcam footage and accident imagery with contemporary expert interviews to examine the root causes of highway fatalities. The visual narrative utilizes raw, live-action techniques to emphasize highway safety initiatives and accident prevention strategies. Emily Burns oversaw the agency and creative direction, with additional contribution to sound and music composition.
Style
Documentary, Horizontal, Cinematic, Raw
Industries
Luxury Automotive
Background
Road
Context
Documentary
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