TBWA
LABUBU LETTERS
Brand
ProjectLABUBU LETTERS
Date
Jan 2026
Description
TBWA examines the rise of prominent Chinese global brands and shifting consumer trends in the presentation video Labubu Letters. The film maps the trajectory of these cultural phenomena through a technical lens tailored for the technology sector. Directed by TBWA China, the project employs dynamic typography and rhythmic motion graphics to structure its analysis. The visual approach utilizes clean, professional design layouts and bold headers to communicate market insights within a commercial framework.
Style
Vertical, Commercial, Clean
Techniques
Motion Graphics
Industries
Enterprise & B2B Software
Context
Brand Film / Corporate Video
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