Taxfix

Jan 2024

Taxfix rolls out a comprehensive brand identity project developed by Kallan & Co, shifting the visual narrative of their fintech platform. The design system utilizes a vibrant palette—spanning bright greens, lilacs, and warm beiges—to modernize the user experience across digital and physical touchpoints. Kallan & Co leans into clean, minimalist graphic design to define the brand's new look. The project features extensive motion graphics, including kinetic typography and 3D rendered icons that illustrate onboarding and financial processes. Through the integration of natural light in lifestyle photography and crisp vector animations, the identity presents a unified aesthetic across billboards, mobile interfaces, and promotional merchandise.

Commercial, Clean

Fintech