Taxfix: Brand Identity

Jan 2024

Taxfix refreshes its fintech brand identity with a comprehensive visual system developed by Kallan & Co. The project spans out-of-home advertising, mobile application interface design, and dynamic motion graphics to create a cohesive presence across both digital and physical touchpoints. The aesthetic leans into minimalist graphic design and clean, high-contrast typography, utilizing a vibrant palette of green, lilac, and blue. Animated sequences incorporate smooth motion graphics and 3D render/CGI elements to illustrate functional financial processes, while integrated character illustrations and vector forms reinforce the brand's modern, approachable posture. From transit station billboards to physical lifestyle assets, the work maintains a consistent visual language through bold sans-serif type and geometric framing. The project also introduces custom branding for promotional lifestyle products, demonstrating the versatility of the new identity system through a clean, commercial lens.

Commercial, Clean