Target: Be Impressive
Brand
Date
Jan 2023
Description
Target's 'Be Impressive' campaign captures a spirited, individualistic narrative through a series of dynamic portraits. Featuring a young lead in a superhero cape and patterned graphic apparel, the commercial leans into a playful tone set against a shifting, high-contrast studio backdrop. The production utilizes clean studio lighting and live-action techniques to emphasize a sense of achievement and self-expression. The project was developed by the creative team at Deutsch, with production handled by Caviar London. Sound design and original music for the spot were provided by Mophonics.
Style
Horizontal, Commercial, playful, Clean
Industries
Color
Sky Blue
Cream
Magenta
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.