Target: Affordability Everyday
Brand
Date
Oct 2024
Description
Target's 'Affordability Everyday' campaign presents a broadcast-style commercial highlighting store promotions. The spot utilizes a news-desk format featuring a panel of participants, transitioning to on-location reporting and retail floor footage to showcase store deals. Executing a clean aesthetic, the project employs live-action technique and bright, studio-grade lighting to align with the brand’s visual identity. The production was supported by Nice Shoes on post-production and visual effects.
Style
Horizontal, Commercial, Clean
Industries
Color
Crimson
Forest Green
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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