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Target: Affordability Everyday

Brand
Date

Oct 2024

Description

Target's 'Affordability Everyday' campaign presents a broadcast-style commercial highlighting store promotions. The spot utilizes a news-desk format featuring a panel of participants, transitioning to on-location reporting and retail floor footage to showcase store deals. Executing a clean aesthetic, the project employs live-action technique and bright, studio-grade lighting to align with the brand’s visual identity. The production was supported by Nice Shoes on post-production and visual effects.

Style

Horizontal, Commercial, Clean

Industries
Color
Crimson
Forest Green
Background

Retail Store

Context

TVC / TV Commercial

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