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Tanqueray

Sarah Jessica Parker
Date

Jan 2026

Description

Tanqueray’s latest commercial campaign stars Sarah Jessica Parker in a surreal, dreamlike setting. The piece transitions from the raw reality of a studio soundstage into an atmospheric environment defined by glowing doorways and intentional shadow play. The production leans into a cinematic visual language, utilizing warm, gritty textures to establish its tone. Post-production and VFX were managed by the team at OkayStudio London, who helped integrate the live-action sequences within the stylized, shifting environment.

Style

Horizontal, Cinematic, Warm, Gritty

Techniques

VFX / visual effects

Industries

Alcoholic Beverages

Color
Forest Green
Jet Black
Background

Set-dressed

Context

TVC / TV Commercial

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