Talea Beer Co.: Brand Identity
Brand
Date
Dec 2020
Description
This brand identity project for Talea Beer Co. highlights the intersection of modern graphic design and craft beverage packaging. Developed by IWANT, the system utilizes a vibrant pastel color palette and geometric motifs to differentiate between various beer styles across a range of aluminum cans and printed assets. The execution leans into minimalist layouts and clean typography, effectively showcasing the visual system in both studio settings and urban environments. Technical applications include 3D render / CGI for product visualization and screen print / silkscreen techniques for collateral, defined by a contrast between hard light shadow play and soft, natural light photography.
Style
Horizontal, Commercial, Clean
Industries
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