Take It or Leave It, the latest editorial campaign for Takeaway, masterfully dissects the collision of luxury fashion and avant-garde art through a series of high-contrast, fragmented narratives. Photographer Josie Hall captures a distinct tension by leaning into the textures of layered fur, sheer sequins, and intricate pearl accessories, creating a visual language that feels both polished and intentionally raw. The project channels a cinematic sensibility, utilizing analogue film grain and studio strobe techniques to elevate the models’ intense expressions and dramatic, smoky makeup artistry. Under the creative direction of fashion editor Jack Collins, the work adopts a conceptual approach to composition, integrating paper-cutout aesthetics and graphic typography to break the traditional portraiture mold. The collaboration thrives on this juxtaposition, where the sleekness of high-fashion attire meets the gritty, collage-inspired post-production. Set designer Louis Simonon and makeup artist Anne Sophie Costa play pivotal roles in grounding the surreal elements, ensuring the final imagery maintains a coherent, sophisticated mood despite its multifaceted, kaleidoscopic structure. By blending natural light with sharp studio staging, the campaign avoids stagnant fashion conventions, instead presenting an editorial layout that feels as much like a curated art exhibition as a showcase of contemporary style. Every element, from the deliberate use of borders to the manipulated, layered backgrounds, reinforces a vision of luxury that is as tactile as it is visually jarring.
