Take 5
Cole B - Fast
Brand
ProjectCole B - Fast
Date
Apr 2026
Description
Take 5 leans into a comedic narrative for their latest automotive commercial, featuring a job interview set within an active repair shop. The spot plays on the brand's promise of speed, tracking a mechanic as he evaluates a candidate against a specific checklist of qualifications. The film utilizes a cinematic, live-action technique to ground the humorous premise, balancing dialogue-driven sequences with clear product messaging regarding service offers. Production for the campaign was managed by William McVay.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Luxury Automotive
Color
Navy
Medium Grey
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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