Swisse

Aug 2026

In a bold pivot for the CPG and wellness space, Swisse challenges historical misconceptions of female health with its striking new project, Hysteria. This cinematic short film ditches the sterile, clinical tropes typically associated with health and beverage branding in favor of a theatrical, darkly ironic narrative. Set within an opulent, vintage-styled parlor dripping with flocked pink wallpaper and classical statues, the film leans into an atmosphere of high-concept drama. The aesthetic—marked by the inclusion of elaborate period costumes, intricate pearl necklaces, and vivid red gloves—channels a sense of historical critique through a lens of biting humor. The production utilizes high-end live-action technique and expertly crafted slow motion to accentuate the rich textures of the set, grounding the surreal performances in a tangible, tactile reality. By juxtaposing antiquated medical theories with a modern, defiant energy, the campaign effectively reclaims the conversation around women's wellness. Developed alongside the creative teams at Clemenger BBDO Australia and produced by The Producers, this piece is an exemplar of editorial lifestyle storytelling. It avoids the temptation of the overtly medicinal, choosing instead to lean into a sophisticated, visually arresting aesthetic that captures attention while driving home a narrative of empowerment. The result is a project that feels as much like an art-house film as it does a brand statement, proving that commercial work can carry profound weight when executed with such creative conviction.

Editorial, Lifestyle, Cinematic

Live-action Technique, Slow motion

CPG / Packaged Food, Food & Beverage