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ProjectHysteria

Swisse Hysteria 2026

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This commercial video for Swisse titled Hysteria, created by Clemenger BBDO Australia and The Producers, features a group of diverse women reacting dramatically inside an ornate, vintage-styled pink salon. The scene is framed within a gilded picture frame, depicting theatrical gestures and emotional outbursts reminiscent of historical depictions of hysteria. Costumed in Victorian-inspired gowns and striking red gloves, the women pose on antique seating against patterned pink wallpaper and classical statuary. The cinematic lighting and rich red accents enhance the satirical, theatrical tone of the production.