Swarovski
2025 Eyewear Campaign
Brand
Project2025 Eyewear Campaign
Date
May 2025
Description
The 2025 Eyewear Campaign for Swarovski highlights the brand's latest collection, showcasing crystal-embellished wire-frame glasses and complementary jewellery. The imagery leans into a clean, editorial aesthetic, utilizing bright beauty light to capture the reflective quality of the crystals against a minimalist background. Creative direction by Giovanna Engelbert frames the series with a focus on polished textures and structured styling. Photographer Marcus Ohlsson worked alongside fashion editor and stylist Veronique Didry to deliver the portraiture, which features models Alyda Grace and Cheng Xin.
Style
Editorial, Vertical, Clean, Polished
Techniques
Beauty Light
Industries
Eyewear
Background
White Seamless
Context
Advertising Campaign
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