Swarovski’s 2025 Eyewear Campaign presents a series of portraits focused on the brand’s signature crystal-embellished wire-frame eyewear. The imagery maintains a clean, polished aesthetic, utilizing bright, even beauty light to emphasize the refractive qualities of the accessories and layered jewelry pieces.
Executed under the creative direction of Giovanna Engelbert, the campaign leans into a high-fashion editorial visual language. Photographed by Marcus Ohlsson with fashion styling by Veronique Didry, the series features models Alyda Grace and Cheng Xin. The work is defined by its minimalist white backdrop, allowing the intricate detail of the crystal work and structured styling to serve as the primary focal point of the eyewear collection.
