Superoot

Aug 2024

Superoot introduces a comprehensive brand identity system across digital and physical touchpoints, including e-commerce design, outdoor advertising, and promotional video content. The visual language utilizes a high-contrast palette of red and off-white, paired with clean typography to establish a consistent look across product packaging and web interfaces. Executed with a blend of live-action technique and 3D render/CGI, the creative work highlights the electrolyte drink's natural ingredients and brand positioning. Graphic design by Wheelhouse connects the brand's digital presence with its physical assets, including custom tote bags and billboard campaigns that emphasize the product's focus on vitality and energy.

Horizontal, Commercial, Clean

Beverages