Superoot Brand Identity 2024

Description

This brand identity project for Superoot showcases a canvas tote bag featuring a bold red and off-white organic pattern with the brand name printed near the bottom corner. The person carrying the bag wears a black t-shirt, revealing a tattoo on the right arm. The background consists of a vertical textured concrete wall with natural lighting casting soft shadows across the scene. Designed by Wheelhouse, the composition focuses on the tactile qualities of the fabric bag against the architectural surface.