Sunseeker Australia: Spring Summer 2025
Brand
Date
Jan 2025
Description
Sunseeker Australia’s Spring Summer 2025 campaign presents a series of commercial swimwear visuals defined by warm, sun-drenched lighting and natural light photography. The imagery features models in varied settings, from poolside vignettes framed by vibrant bougainvillea to compositions inside a classic convertible. Photographer and director Cameron Grayson led the creative direction for the collection. The production team included digital operator Kinga Kardynal, retoucher Ghinny Lau, and fashion designer Keone Rawiri, who collaborated to capture the season's aesthetic.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Cobalt
Jet Black
Context
Advertising Campaign
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