Jantzen Australia: Summer 2024
Brand
Date
Jan 2024
Description
Jantzen Australia presents their Summer 2024 campaign, a fashion series captured by photographer and director Cameron Grayson. The imagery showcases swimwear silhouettes set against the nautical backdrop of a sailing yacht, utilizing warm golden hour light to highlight both the apparel and the vessel’s textures. The project features fashion design by Keone Rawiri, with hair and makeup by Paul Bedggood. Digital operations were managed by Liam Cullinane, and final retouching was completed by Ghinny Lau. The editorial production leans into a commercial aesthetic, characterized by natural light and horizontal framing.
Style
Horizontal, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Jet Black
Background
Bridge
Context
Advertising Campaign
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