ProjectBrand Identity

Sundance Film Festival Brand Identity 2023
Associated creatives
Tags
Description
A large promotional banner for the Sundance Film Festival 2023 is mounted outdoors on a chain-link fence, featuring vibrant multi-colored panels with bold typography reading All Eyes on Independents and January 19-29. The display incorporates contrasting black panels and striking pink, blue, and green gradients. In the background, snow-capped mountains stretch across the horizon under a clear blue sky. The pavement in the foreground exhibits linear shadow patterns cast by overhead structures. This environmental branding piece was designed for the festival's visual identity project.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
Festivals & Events
Color
Jet Black (50%)
Hot Pink (20%)
Royal Blue (20%)
Background
Mountain
Context
Out of Home (OOH)