Summer's Eve
Summer's Steve
Brand
ProjectSummer's Steve
Date
May 2026
Description
Summer’s Eve introduces a shift in its brand communication with the ‘Summer’s Steve’ campaign, a commercial project produced by agency EP+Co. The work features a character-driven narrative centered on a man in a workshop setting, highlighting the product in a practical, grounded environment. Executed through a live-action technique, the commercial emphasizes a clean aesthetic. The production makes use of professional commercial lighting to define the workshop space while maintaining a natural, approachable look throughout the spot.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Cosmetics
Color
Burnt Orange
Medium Grey
Jet Black
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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