Summer’s Eve introduces a shift in its brand communication with the ‘Summer’s Steve’ campaign, a commercial project produced by agency EP+Co. The work features a character-driven narrative centered on a man in a workshop setting, highlighting the product in a practical, grounded environment.
Executed through a live-action technique, the commercial emphasizes a clean aesthetic. The production makes use of professional commercial lighting to define the workshop space while maintaining a natural, approachable look throughout the spot.
