Summer Winter: George Midgely

Jan 2025

The Summer Winter project 'George Midgely' presents a fashion editorial series that leans into candid, sun-drenched aesthetics. Shot on location, the campaign moves between coastal environments and the nostalgic, intimate interiors of a retro camper van, creating a cohesive visual narrative centered on texture and natural light. Photographer Christopher Ferguson captures the subjects with a focus on raw, authentic movement. The execution is supported by fashion styling from Nadene Duncan and hair styling by Chris Coonrod, who emphasize a relaxed, layered approach to the wardrobe. The imagery frequently utilizes analogue film techniques and monochrome grading to heighten the atmospheric, golden-hour warmth that defines the collection's tone.

Editorial, Vertical, Warm

Natural light

Lookbook