Subaru: Greatest Outback Of All Time

Dec 2019

Subaru showcases the versatility of the Outback in 'Greatest Outback Of All Time,' a campaign highlighting the vehicle's performance across demanding off-road conditions. Directed by Spy Films, the project navigates through steep mountain inclines, muddy tracks, and rugged wilderness environments. The production leans into a cinematic visual language, utilizing natural light to capture the vehicle in its element. Developed by agency Zulu Alpha Kilo, the spot emphasizes the Outback’s durability in diverse landscapes. Post-production and VFX were managed by Alter Ego, with sound design and music provided by Eggplant Music & Sound. The campaign effectively positions the automotive brand within its traditional outdoors-focused market through live-action technique.

Horizontal, Cinematic

Natural light

Mountain

TVC / TV Commercial