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Subaru: Crosstrek Kids - Report Card

Brand
Date

Mar 2023

Description

Subaru's commercial 'Crosstrek Kids - Report Card' highlights the duality of modern family life and off-road capability. The film contrasts intimate domestic moments, where parents discuss academic milestones, with high-energy sequences of the vehicle navigating sand, mud, and rocky trails. Developed by agency Zulu Alpha Kilo with production by Revolver, the project leans into a clean, live-action aesthetic. The narrative underscores the vehicle's versatility, transitioning from everyday errands to rugged terrain while emphasizing its status as an adventure-ready automotive choice.

Style

Horizontal, Commercial, Clean

Background

Living Room

Context

TVC / TV Commercial

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