Subaru: Crosstrek Kids - Over Scheduled
Brand
Date
Jun 2023
Description
Subaru presents Crosstrek Kids - Over Scheduled, a commercial spot that highlights the vehicle's versatility and capability across diverse terrains. The film documents the Crosstrek traversing forest roads, sandy dunes, and dirt tracks, balanced against quiet interior moments featuring a couple managing a busy family schedule. Developed by agency Zulu Alpha Kilo, the project utilizes dynamic live-action capture and natural lighting to emphasize the vehicle's utility in active lifestyles. The production integrates imagery of the Crosstrek equipped with roof-mounted gear, grounding the automotive narrative in outdoor-focused, everyday utility.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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