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Subaru: Crosstrek Kids

Brand
Subaru
Date

Mar 2023

Description

Subaru showcases the performance of the Crosstrek in this commercial, which captures a journey through a mountain pass during winter. The spot centers on the vehicle navigating ice-covered roads while maintaining stability in freezing conditions. The production leans into cinematic framing and a desaturated, cool color palette to highlight the rugged environment. The execution emphasizes vehicle control and reliability during adverse weather, employing live-action technique and slow motion to heighten the intensity of the mountain drive. Creative development was led by Zulu Alpha Kilo, with production handled by Revolver. Sound and music were provided by Vapor Music, while media planning was supported by Zulu Alpha Kilo and Manning Gottlieb OMD.

Style

Horizontal, Action, Cinematic, Desaturated, Cool

Techniques

Slow motion

Industries
Luxury Automotive
Color
Charcoal
Navy
Background

Mountain

Context

TVC / TV Commercial

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