Stone Island

Mar 2025

The New Balance x Stone Island campaign presents a collection of portraits focused on technical sportswear, captured through a lens that balances editorial structure with documentary-style intimacy. The imagery utilizes a moody, low-key chiaroscuro aesthetic and warm, grainy analogue film textures to highlight the fabric details and silhouettes of the collaborative outerwear. Photographer Renell Medrano leads the visual direction, working alongside stylist Marika-Ella Ames to craft the series. The project features controlled indoor compositions, moving between dark wood-paneled environments and domestic settings to anchor the technical apparel in a tangible, grounded atmosphere. Supporting the production are hair stylist Dre Demry Sanders and makeup artist Mollie Gloss.

Editorial, Vertical

Sportswear

Advertising Campaign