Brand
Stone Island New Balance x Stone Island Campaign 2025
Associated creatives
Tags
Description
This vertical campaign portrait features two young black men seated indoors in a warmly lit room with dark wood paneling and dark carpeting. Both subjects wear matching dark technical windbreakers and shorts paired with athletic sneakers. One man sits upright on the arm of a dark leather armchair while the other is seated in the chair. The composition features subdued lighting with rich brown and charcoal tones, captured by photographer Renell Medrano for the New Balance and Stone Island project.
Style
Editorial, Vertical, Warm, Grainy
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (50%)
Chocolate (50%)
Background
Residential Building
Context
Advertising Campaign