STAUD

May 2025

Photographer George Augusto captures a saturated, sun-drenched narrative for the STAUD Summer 2025 campaign. Set against a backdrop of Mediterranean-inspired coastal bays, rustic stone architecture, and sandy shorelines, the imagery leans into a relaxed, resort-focused aesthetic. The collection is presented through a series of lifestyle vignettes that highlight the label's seasonal shift toward vibrant knits, sheer mesh dresses, and playful novelty accessories. The execution relies on warm, natural light and subtle analogue film textures to build a nostalgic, breezy atmosphere. Models are styled with polished, clean makeup by Dan Duran and hair by Hikaru, grounding the high-fashion editorial elements within casual, outdoor settings. From candid moments on the beach to scenes centered around local market life, the visuals focus on the tactile quality of the fabrics and the vivid color palette of the season.