STAUD: Summer 2025 by George Augusto
Brand
Date
May 2025
Description
The STAUD Summer 2025 campaign, lensed by photographer George Augusto, captures a relaxed, Mediterranean-inspired resort aesthetic. Set against sun-drenched coastal backdrops of rocky shorelines, sandy beaches, and rustic stone architecture, the imagery emphasises a playful approach to seasonal fashion. The series features a range of editorial portraits and commercial lifestyle shots, highlighting textures such as crochet, sheer mesh, and vibrant knitwear. With hair styling by Hikaru and makeup by Dan Duran, the visuals lean into a warm, naturalistic look, often shot on analogue film to enhance the nostalgic, golden hour glow of the seaside settings.
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