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Brand
STAUD
ProjectSummer 2025 by George Augusto
Two models posing by the ocean holding popsicles, one seated in a chair and one standing by a cart.

STAUD Summer 2025 by George Augusto 2025

Associated creatives

George Augusto
George AugustoPhotographer
Hikaru
HikaruHair Stylist
Dan Duran
Dan DuranMakeup Artist

Tags

two women posing by coasttwo womenwomen posingwoman seated in chairwoman standing by cartmodel holding popsiclestriped tank topcrochet skirtpatterned shirt and shortssunglassesfish shaped bagice cream cart

Description

This vertical campaign image for STAUD features two models posing outdoors along a scenic coast with deep blue water and boats visible in the background. One model is seated in a white plastic chair wearing a patterned short-sleeve button-down shirt and matching shorts, holding a green popsicle while wearing sunglasses. The second model stands beside an ice cream cart, leaning slightly while wearing a striped tank top and a woven crochet skirt, holding a light-colored popsicle. A distinctive fish-shaped woven bag rests on the ground near the seated model's chair. The scene is shot in bright natural daylight with vivid colors, captured by photographer George Augusto for the Summer 2025 collection.