State Farm: The Last Dance - Predictions
Brand
Date
Jan 2024
Description
State Farm presents 'The Last Dance - Predictions,' a sports-focused broadcast segment that leans into a journalistic aesthetic. The work features a news anchor within a studio setting, integrating archival clips of professional basketball and vintage championship graphics to establish a sense of historical context. The production utilizes a documentary-inspired approach, blending live-action technique with classic broadcast design elements. The campaign was developed in collaboration with agency Translation.
Style
Documentary, Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Navy
Context
Advertising Campaign
Associated creatives
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