State Farm Insurance: See Everything

Brand

Date

May 2026

Description

State Farm Insurance spotlights brand visibility in this commercial spot titled See Everything. Featuring professional basketball player Caitlin Clark, the production takes place on a court in a bustling arena, focusing on the interplay between the athlete and a photographer positioned in the audience. The spot was developed by agency Highdive with creative direction from Max Cooper. Production duties were handled by CMC Forecast and Kelly Flynn, while post-production and visual effects were supported by 1986 Studios, JAMM, and Niccolò Montanari. The sound design is credited to Another Country, with media support provided by FleishmanHillard, Optimum Sports, and OMD. This live-action technique piece maintains a clean aesthetic, utilizing a horizontal format for broadcast.

Style

Horizontal, Commercial, Clean

Industries

Insurance

Color

Pure White

Jet Black

Crimson

Background

Sports Venue

Context

TVC / TV Commercial