State Farm Insurance
Put in the Work
Brand
ProjectPut in the Work
Date
May 2026
Description
State Farm Insurance highlights the dedication behind professional athletics in the commercial 'Put in the Work.' The film features basketball player Caitlin Clark on a professional court, capturing the intensity of her training environment with a cinematic, focused aesthetic. Produced with creative direction from Highdive and Max Cooper, the project utilizes live-action technique to maintain a clean, moody visual tone. Post-production and visual effects were handled by 1986 Studios, JAMM, and Niccolò Montanari, with sound design by Another Country.
Style
Horizontal, Commercial, Moody, Clean
Industries
Basketball
Color
Crimson
Pure White
Background
Sports Venue
Context
Advertising Campaign
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