State Farm Insurance
Put in the Work
May 2026
State Farm Insurance highlights its presence within the basketball sector in the 'Put in the Work' commercial campaign. The spot features basketball athlete Caitlin Clark on a professional arena court, utilizing a cinematic live-action technique to capture the athlete during a moment of focus. The film leans into a moody, clean visual palette, emphasizing the environment and branding integrated within the arena architecture. Creative direction was provided by Highdive and Max Cooper, with production support from Kelly Flynn and CMC Forecast. The final edit incorporates post-production and VFX work from 1986 Studios, JAMM, and Niccolò Montanari, with additional sound design by Another Country.
Horizontal, Commercial, Moody, Clean
Basketball
Sports Venue
Advertising Campaign
