State Farm Insurance: Put in the Work

Brand

Date

May 2026

Description

State Farm Insurance spotlights the dedication of athletes in the campaign 'Put in the Work.' The commercial features basketball player Caitlin Clark on court, set against the backdrop of a professional arena. The execution relies on live-action technique and a moody lighting palette to define the space. The production, led by agency Highdive, balances cinematic framing with clean visual compositions to centre the subject within the sports environment. Additional production support was provided by Kelly Flynn and CMC Forecast, with visual effects and post-production work handled by 1986 Studios, JAMM, and Niccolò Montanari. Sound design and music were crafted by Another Country, with media strategy executed by FleishmanHillard, Optimum Sports, and OMD.

Style

Horizontal, Commercial, Moody, Clean

Industries

Basketball

Color

Crimson

Pure White

Background

Sports Venue

Context

Advertising Campaign