St-Germain brings a Mediterranean-inspired aesthetic to its latest project, Delight in Life. The commercial, produced by New Commercial Arts, captures a relaxed afternoon at a coastal bar. Featuring Sophie Turner, the film highlights the preparation of the brand’s signature spritz amidst a sunny, beachside environment.
Utilizing a live-action technique, the narrative leans into warm color palettes and classic resort-style elements, such as striped umbrellas and lounge seating, to establish its atmosphere within the alcoholic beverages category.
