St-Germain: Delight in Life
Brand
Date
May 2026
Description
St-Germain brings a Mediterranean-inspired aesthetic to its latest project, Delight in Life. The commercial, produced by New Commercial Arts, captures a relaxed afternoon at a coastal bar. Featuring Sophie Turner, the film highlights the preparation of the brand’s signature spritz amidst a sunny, beachside environment. Utilizing a live-action technique, the narrative leans into warm color palettes and classic resort-style elements, such as striped umbrellas and lounge seating, to establish its atmosphere within the alcoholic beverages category.
Style
Horizontal, Commercial, Warm
Industries
Color
Powder Blue
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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