Model wearing a voluminous pleated metallic dress standing against a bright backlit background in SS 2026 for SSAW Magazine

Model Debra Shaw posing in a voluminous sculptural white bulbous dress and high heels against a white studio backdrop.

Model Debra Shaw posing in a voluminous spherical strapless bustier dress and high heels against a white studio background.

Model Debra Shaw posed in a voluminous dark gown leaning forward against an overexposed white studio background.

Debra Shaw poses in a black sculptural Schiaparelli couture outfit with an arched tail against a bright white background.

Model Debra Shaw wears a sheer glittering veil and white gown with raised hands against a white studio backdrop.

Model Debra Shaw wearing a sculpted embossed strapless dress with sharp cast shadows against a plain studio background.

Model in a pale strapless gown raising arms against a white background with dramatic shadows captured by Thomas Lohr for SSAW Magazine SS 2026

Model Debra Shaw seen from behind wearing an ivory floor-length gown with arms raised against a bright white background.

Model Debra Shaw in a sculptural olive green crocodile embossed dress against a white studio background.

Model Debra Shaw poses with outstretched arms wearing a dramatic black and white striped gown against a studio backdrop.

Model Debra Shaw wearing a voluminous beige tulle ruffle dress and matching pointed heels against a white studio background.

SSAW Magazine SS 2026 2026

About

For the SS 2026 issue of SSAW Magazine, the creative team has delivered a masterclass in editorial minimalism that bridges the gap between haute couture and avant-garde photography. Under the vision of creative director Chris Vidal Tenomaa, the project channels a hyper-focused, high-key aesthetic that centers entirely on the sculptural architecture of luxury fashion. Photographer Thomas Lohr captures a series of striking portraits where the garments, styled by fashion editor Tuomas Laitinen, become the primary subject, their voluminous silhouettes and intricate textures—from crocodile-embossed leather to layered tulle—popping against stark, clean white backdrops. The editorial leans into a interplay of light and shadow, utilizing studio strobe lighting to emphasize the graphic quality of each pose, while casting director Alexandra Sandberg’s choice of model, the iconic Debra Shaw, brings a dynamic, gestural energy to the session. With makeup artistry by Mayumi Oda and Miika Kemppainen providing a polished, clean finish, the series avoids unnecessary clutter, allowing the interplay of form and movement to speak for itself. By stripping away traditional background noise, the shoot highlights the raw materiality and artisanal detail of the clothing, proving that true luxury fashion imagery thrives when the composition is reduced to its most essential, powerful elements of light, shadow, and sculptural volume.