SSAW Magazine: SS25

Apr 2025

SSAW Magazine’s SS25 fashion editorial leans into a raw, documentary-style aesthetic set against rugged coastal landscapes. The collection is defined by a desaturated color palette and the use of analogue film, which lends an atmospheric, textured quality to the outdoor imagery. Models are captured in motion through dramatic terrain, with compositions that emphasize both sharp monochromatic contrasts and the organic, muted tones of the shoreline. Photographer Ronan Gallagher anchors the project’s visual identity, working alongside fashion stylist Paul Maximilian to frame the collection within a candid, observational narrative. The production benefits from casting direction by Andrea Prato and Daniel von der Graf, hair styling by Alexander Soltermann, and set design by Clarisse d'Arcimoles, featuring model Jesse Sachet-Dufraisse. The series balances wide-angle environmental portraits with intimate, low-key character studies.

Editorial, Horizontal

Analogue / film, Natural light

Editorial